diff --git a/frontend/admin/src/views/CustomersView.vue b/frontend/admin/src/views/CustomersView.vue
index 13215ea..fb5339a 100644
--- a/frontend/admin/src/views/CustomersView.vue
+++ b/frontend/admin/src/views/CustomersView.vue
@@ -109,9 +109,11 @@
         </template>
         <template #body="{ data }">
           <template v-if="col.field === 'id'">{{ data.id }}</template>
-          <template v-else-if="col.field === 'telegram_user_id'">{{
-              data.telegram_user_id
-            }}
+          <template v-else-if="col.field === 'telegram_user_id'">
+            {{ data.telegram_user_id }}
+          </template>
+          <template v-else-if="col.field === 'tracking_id'">
+            <code>{{ data.tracking_id }}</code>
           </template>
           <template v-else-if="col.field === 'username'">
             <div class="tw:flex tw:items-center tw:gap-2">
@@ -180,7 +182,8 @@
             <InputText v-model="filterModel.value" type="text" placeholder="Поиск по фамилии"
                        class="p-column-filter"/>
           </template>
-          <template v-else-if="['last_seen_at', 'created_at', 'privacy_consented_at'].includes(col.field)">
+          <template
+            v-else-if="['last_seen_at', 'created_at', 'privacy_consented_at'].includes(col.field)">
             <DatePicker v-model="filterModel.value" dateFormat="dd.mm.yy" placeholder="dd.mm.yyyy"/>
           </template>
           <template v-else-if="col.field === 'orders_count'">
@@ -314,6 +317,14 @@ const columns = ref([
     filterable: true,
     visible: false
   },
+  {
+    field: 'tracking_id',
+    header: 'Tracking ID',
+    sortable: false,
+    filterable: true,
+    visible: false,
+    help: 'Tracking ID это публичный уникальный идентификатор покупателя, используется в рекламных кампаниях для отслеживания активности.',
+  },
   {field: 'username', header: 'Имя пользователя', sortable: true, filterable: true, visible: true},
   {field: 'first_name', header: 'Имя', sortable: true, filterable: true, visible: true},
   {field: 'last_name', header: 'Фамилия', sortable: true, filterable: true, visible: true},
@@ -597,10 +608,10 @@ function resetFilters() {
       operator: FilterOperator.AND,
       constraints: [{value: null, matchMode: FilterMatchMode.DATE_IS}]
     },
-  privacy_consented_at: {
-    operator: FilterOperator.AND,
-    constraints: [{value: null, matchMode: FilterMatchMode.DATE_IS}]
-  },
+    privacy_consented_at: {
+      operator: FilterOperator.AND,
+      constraints: [{value: null, matchMode: FilterMatchMode.DATE_IS}]
+    },
   };
   lazyParams.value.page = 1;
   lazyParams.value.first = 0;
diff --git a/frontend/spa/src/constants/tPulseEvents.js b/frontend/spa/src/constants/tPulseEvents.js
index 59f30b7..55a912d 100644
--- a/frontend/spa/src/constants/tPulseEvents.js
+++ b/frontend/spa/src/constants/tPulseEvents.js
@@ -1,3 +1,4 @@
 export const TC_PULSE_EVENTS = {
     WEBAPP_OPEN: 'WEBAPP_OPEN',
+    ORDER_CREATED: 'ORDER_CREATED',
 };
diff --git a/frontend/spa/src/helpers.js b/frontend/spa/src/helpers.js
index d5145c7..5ad1a87 100644
--- a/frontend/spa/src/helpers.js
+++ b/frontend/spa/src/helpers.js
@@ -87,3 +87,39 @@ export function getCssVarOklchRgb(cssVarName) {
     return `#${toHex(r)}${toHex(g)}${toHex(b_)}`;
 }
 
+export function deserializeStartParams(serialized) {
+    if (!serialized) {
+        return {};
+    }
+
+    // Восстанавливаем стандартные base64 символы
+    let encoded = serialized.replace(/-/g, '+').replace(/_/g, '/');
+
+    // Добавляем padding, если нужно
+    const padding = encoded.length % 4;
+    if (padding !== 0) {
+        encoded += '='.repeat(4 - padding);
+    }
+
+    // Декодируем из base64
+    let json;
+    try {
+        json = atob(encoded); // btoa / atob стандартные в браузере
+    } catch (e) {
+        throw new Error('Failed to decode base64 string');
+    }
+
+    // Парсим JSON
+    let parameters;
+    try {
+        parameters = JSON.parse(json);
+    } catch (e) {
+        throw new Error('Failed to decode JSON: ' + e.message);
+    }
+
+    if (typeof parameters !== 'object' || parameters === null || Array.isArray(parameters) && !Array.isArray(parameters)) {
+        throw new Error('Decoded value is not an object');
+    }
+
+    return parameters;
+}
diff --git a/frontend/spa/src/main.js b/frontend/spa/src/main.js
index 238816c..a954508 100644
--- a/frontend/spa/src/main.js
+++ b/frontend/spa/src/main.js
@@ -8,7 +8,7 @@ import {useSettingsStore} from "@/stores/SettingsStore.js";
 import ApplicationError from "@/ApplicationError.vue";
 import AppMetaInitializer from "@/utils/AppMetaInitializer.ts";
 import {injectYaMetrika} from "@/utils/yaMetrika.js";
-import {checkIsUserPrivacyConsented, ingest, saveTelegramCustomer} from "@/utils/ftch.js";
+import {checkIsUserPrivacyConsented} from "@/utils/ftch.js";
 
 import {register} from 'swiper/element/bundle';
 import 'swiper/element/bundle';
@@ -20,6 +20,7 @@ import {getCssVarOklchRgb} from "@/helpers.js";
 import {defaultConfig, plugin} from '@formkit/vue';
 import config from './formkit.config.js';
 import {TC_PULSE_EVENTS} from "@/constants/tPulseEvents.js";
+import {usePulseStore} from "@/stores/Pulse.js";
 
 register();
 
@@ -34,6 +35,7 @@ app
 
 const settings = useSettingsStore();
 const blocks = useBlocksStore();
+const pulse = usePulseStore();
 
 const appLoading = createApp(AppLoading);
 appLoading.mount('#app');
@@ -51,24 +53,9 @@ settings.load()
             throw new Error('App disabled (maintenance mode)');
         }
     })
-    .then(() => {
-        const webapp = window.Telegram.WebApp;
-        ingest({
-            event: TC_PULSE_EVENTS.WEBAPP_OPEN,
-            webapp,
-        })
-            .catch(err => console.error('Ingest failed:', err));
-    })
-    .then(() => {
-        // Сохраняем данные Telegram-пользователя в базу данных
-        const userData = window.Telegram?.WebApp?.initDataUnsafe?.user;
-        if (userData) {
-            console.debug('[Init] Saving Telegram customer data');
-            saveTelegramCustomer(userData)
-                .then(() => console.debug('[Init] Telegram customer data saved successfully'))
-                .catch(() => console.warn('[Init] Failed to save Telegram customer data:', error));
-        }
-    })
+    .then(() => pulse.initFromStartParams())
+    .then(() => pulse.catchTelegramCustomerFromInitData())
+    .then(() => pulse.ingest(TC_PULSE_EVENTS.WEBAPP_OPEN))
     .then(() => {
         (async () => {
             try {
diff --git a/frontend/spa/src/stores/CheckoutStore.js b/frontend/spa/src/stores/CheckoutStore.js
index abdfd85..45fd3e5 100644
--- a/frontend/spa/src/stores/CheckoutStore.js
+++ b/frontend/spa/src/stores/CheckoutStore.js
@@ -5,6 +5,9 @@ import {useCartStore} from "@/stores/CartStore.js";
 import {YA_METRIKA_GOAL} from "@/constants/yaMetrikaGoals.js";
 import {useYaMetrikaStore} from "@/stores/yaMetrikaStore.js";
 import {useSettingsStore} from "@/stores/SettingsStore.js";
+import {usePulseStore} from "@/stores/Pulse.js";
+import {TC_PULSE_EVENTS} from "@/constants/tPulseEvents.js";
+import {nextTick} from "vue";
 
 export const useCheckoutStore = defineStore('checkout', {
     state: () => ({
@@ -30,7 +33,7 @@ export const useCheckoutStore = defineStore('checkout', {
 
                 console.log("Allows write to PM: ", data.user.allows_write_to_pm);
 
-                if (! data.user.allows_write_to_pm) {
+                if (!data.user.allows_write_to_pm) {
                     console.log("Sending request");
                     const granted = await new Promise(resolve => {
                         window.Telegram.WebApp.requestWriteAccess((granted) => {
@@ -52,35 +55,44 @@ export const useCheckoutStore = defineStore('checkout', {
                 });
                 this.order = response.data;
 
-                if (! this.order.id) {
+                if (!this.order.id) {
                     console.debug(response.data);
                     throw new Error('Ошибка создания заказа.');
                 }
 
                 const yaMetrika = useYaMetrikaStore();
-                yaMetrika.reachGoal(YA_METRIKA_GOAL.ORDER_CREATED_SUCCESS, {
-                    price: this.order?.final_total_numeric,
-                    currency: this.order?.currency,
-                });
-                yaMetrika.dataLayerPush({
-                    "ecommerce": {
-                        "currencyCode": useSettingsStore().currency_code,
-                        "purchase": {
-                            "actionField": {
-                                "id": this.order.id,
-                                'revenue': this.order?.final_total_numeric,
-                            },
-                            "products": this.order.products ? this.order.products.map((product, index) => {
-                                return {
-                                    id: product.product_id,
-                                    name: product.name,
-                                    price: product.total_numeric,
-                                    position: index,
-                                    quantity: product.quantity,
-                                };
-                            }) : [],
+                const pulse = usePulseStore();
+
+                await nextTick(() => {
+                    yaMetrika.reachGoal(YA_METRIKA_GOAL.ORDER_CREATED_SUCCESS, {
+                        price: this.order?.final_total_numeric,
+                        currency: this.order?.currency,
+                    });
+                    yaMetrika.dataLayerPush({
+                        "ecommerce": {
+                            "currencyCode": useSettingsStore().currency_code,
+                            "purchase": {
+                                "actionField": {
+                                    "id": this.order.id,
+                                    'revenue': this.order?.final_total_numeric,
+                                },
+                                "products": this.order.products ? this.order.products.map((product, index) => {
+                                    return {
+                                        id: product.product_id,
+                                        name: product.name,
+                                        price: product.total_numeric,
+                                        position: index,
+                                        quantity: product.quantity,
+                                    };
+                                }) : [],
+                            }
                         }
-                    }
+                    });
+                    pulse.ingest(TC_PULSE_EVENTS.ORDER_CREATED, {
+                        order_id: this.order.id,
+                        revenue: this.order?.final_total_numeric,
+                        currency: this.order?.currency,
+                    });
                 });
 
                 await window.Telegram.WebApp.HapticFeedback.notificationOccurred('success');
diff --git a/frontend/spa/src/stores/Pulse.js b/frontend/spa/src/stores/Pulse.js
new file mode 100644
index 0000000..13f7a62
--- /dev/null
+++ b/frontend/spa/src/stores/Pulse.js
@@ -0,0 +1,50 @@
+import {defineStore} from "pinia";
+import {ingest, saveTelegramCustomer} from "@/utils/ftch.js";
+import {toRaw} from "vue";
+import {deserializeStartParams} from "@/helpers.js";
+
+export const usePulseStore = defineStore('pulse', {
+    state: () => ({
+        tracking_id: null,
+        campaign_id: null,
+    }),
+
+    actions: {
+        initFromStartParams() {
+            const webapp = window.Telegram.WebApp;
+            const startParam = webapp.initDataUnsafe.start_param;
+            const deserialized = deserializeStartParams(startParam);
+            this.tracking_id = deserialized?.tracking_id;
+            this.campaign_id = deserialized?.campaign_id;
+            console.debug('[Pulse] Init with start parameters: ', deserialized);
+        },
+
+        ingest(event, eventData = {}) {
+            ingest({
+                event: event,
+                payload: {
+                    webapp: window.Telegram.WebApp,
+                    eventData: eventData,
+                },
+            })
+                .then(() => console.debug('[Pulse] Event Ingested', event, eventData))
+                .catch(err => console.error('Ingest failed:', err));
+        },
+
+        catchTelegramCustomerFromInitData() {
+            const userData = window.Telegram?.WebApp?.initDataUnsafe?.user;
+            if (userData) {
+                console.debug('[Pulse] Saving Telegram customer data');
+                saveTelegramCustomer(userData)
+                    .then((response) => {
+                        this.tracking_id = this.tracking_id || response?.data?.tracking_id || null;
+                        console.debug(
+                            '[Pulse] Telegram customer data saved successfully. Tracking ID: ',
+                            toRaw(this.tracking_id)
+                        );
+                    })
+                    .catch(() => console.warn('[Pulse] Failed to save Telegram customer data:', error));
+            }
+        },
+    },
+});
diff --git a/frontend/spa/src/stores/yaMetrikaStore.js b/frontend/spa/src/stores/yaMetrikaStore.js
index 4b5c495..8e3e43f 100644
--- a/frontend/spa/src/stores/yaMetrikaStore.js
+++ b/frontend/spa/src/stores/yaMetrikaStore.js
@@ -1,7 +1,7 @@
 import {defineStore} from "pinia";
 import {useSettingsStore} from "@/stores/SettingsStore.js";
-import sha256 from 'crypto-js/sha256';
 import {toRaw} from "vue";
+import {usePulseStore} from "@/stores/Pulse.js";
 
 export const useYaMetrikaStore = defineStore('ya_metrika', {
     state: () => ({
@@ -20,6 +20,10 @@ export const useYaMetrikaStore = defineStore('ya_metrika', {
 
             params.referer = params.referer ?? this.prevPath;
 
+            const pulse = usePulseStore();
+            params.campaign_id = params.campaign_id || pulse.campaign_id || null;
+            params.tracking_id = params.tracking_id || pulse.tracking_id || null;
+
             if (typeof window.ym === 'function' && window.YA_METRIKA_ID !== undefined) {
                 console.debug('[ym] Hit ', fullUrl);
                 console.debug('[ym] ID ', window.YA_METRIKA_ID);
@@ -47,6 +51,10 @@ export const useYaMetrikaStore = defineStore('ya_metrika', {
                 return;
             }
 
+            const pulse = usePulseStore();
+            params.campaign_id = params.campaign_id || pulse.campaign_id || null;
+            params.tracking_id = params.tracking_id || pulse.tracking_id || null;
+
             if (typeof window.ym === 'function' && window.YA_METRIKA_ID !== undefined) {
                 console.debug('[ym] reachGoal ', target, ' params: ', params);
                 window.ym(window.YA_METRIKA_ID, 'reachGoal', target, params);
@@ -69,14 +77,8 @@ export const useYaMetrikaStore = defineStore('ya_metrika', {
             }
 
             if (typeof window.ym === 'function' && window.YA_METRIKA_ID !== undefined) {
-                let tgID = null;
-
-                if (window?.Telegram?.WebApp?.initDataUnsafe?.user?.id) {
-                    tgID = sha256(window.Telegram.WebApp.initDataUnsafe.user.id).toString();
-                }
-
                 const userParams = {
-                    tg_id: tgID,
+                    tracking_id: usePulseStore().tracking_id,
                     language: window.Telegram?.WebApp?.initDataUnsafe?.user?.language_code || 'unknown',
                     platform: window.Telegram?.WebApp?.platform || 'unknown',
                 };
@@ -119,6 +121,19 @@ export const useYaMetrikaStore = defineStore('ya_metrika', {
                 return;
             }
 
+            const pulse = usePulseStore();
+            const campaignId = pulse.campaign_id || null;
+            object.ecommerce = object.ecommerce || {};
+
+            if (campaignId) {
+                object.ecommerce.promotions = object.ecommerce.promotions || [];
+                object.ecommerce.promotions.push({ id: campaignId });
+            }
+
+            // Всегда добавляем ключи на верхнем уровне
+            object.campaign_id = campaignId;
+            object.tracking_id = pulse.tracking_id || null;
+
             if (Array.isArray(window.dataLayer)) {
                 console.debug('[ym] dataLayer push: ', object);
                 window.dataLayer.push(object);
diff --git a/module/oc_telegram_shop/upload/oc_telegram_shop/bastion/Handlers/TelegramCustomersHandler.php b/module/oc_telegram_shop/upload/oc_telegram_shop/bastion/Handlers/TelegramCustomersHandler.php
index 45dee59..21dd756 100755
--- a/module/oc_telegram_shop/upload/oc_telegram_shop/bastion/Handlers/TelegramCustomersHandler.php
+++ b/module/oc_telegram_shop/upload/oc_telegram_shop/bastion/Handlers/TelegramCustomersHandler.php
@@ -79,6 +79,7 @@ class TelegramCustomersHandler
                 'id',
                 'telegram_user_id',
                 'oc_customer_id',
+                'tracking_id',
                 'username',
                 'first_name',
                 'last_name',
@@ -323,6 +324,7 @@ class TelegramCustomersHandler
                 'id' => (int) $customer['id'],
                 'telegram_user_id' => (int) $customer['telegram_user_id'],
                 'oc_customer_id' => (int) $customer['oc_customer_id'],
+                'tracking_id' => $customer['tracking_id'],
                 'username' => $customer['username'],
                 'first_name' => $customer['first_name'],
                 'last_name' => $customer['last_name'],
diff --git a/module/oc_telegram_shop/upload/oc_telegram_shop/composer.json b/module/oc_telegram_shop/upload/oc_telegram_shop/composer.json
index 61ff61b..b25ece7 100755
--- a/module/oc_telegram_shop/upload/oc_telegram_shop/composer.json
+++ b/module/oc_telegram_shop/upload/oc_telegram_shop/composer.json
@@ -30,7 +30,8 @@
     "psr/container": "^2.0",
     "psr/log": "^1.1",
     "symfony/cache": "^5.4",
-    "vlucas/phpdotenv": "^5.6"
+    "vlucas/phpdotenv": "^5.6",
+    "ramsey/uuid": "^4.2"
   },
   "require-dev": {
     "doctrine/sql-formatter": "^1.3",
diff --git a/module/oc_telegram_shop/upload/oc_telegram_shop/composer.lock b/module/oc_telegram_shop/upload/oc_telegram_shop/composer.lock
index 263897d..a53f7ac 100755
--- a/module/oc_telegram_shop/upload/oc_telegram_shop/composer.lock
+++ b/module/oc_telegram_shop/upload/oc_telegram_shop/composer.lock
@@ -4,8 +4,68 @@
         "Read more about it at https://getcomposer.org/doc/01-basic-usage.md#installing-dependencies",
         "This file is @generated automatically"
     ],
-    "content-hash": "0c1bcdf986f5b31fb943e21467785c64",
+    "content-hash": "049ebb1f7c985aa2bbbe3578c203fb37",
     "packages": [
+        {
+            "name": "brick/math",
+            "version": "0.9.3",
+            "source": {
+                "type": "git",
+                "url": "https://github.com/brick/math.git",
+                "reference": "ca57d18f028f84f777b2168cd1911b0dee2343ae"
+            },
+            "dist": {
+                "type": "zip",
+                "url": "https://api.github.com/repos/brick/math/zipball/ca57d18f028f84f777b2168cd1911b0dee2343ae",
+                "reference": "ca57d18f028f84f777b2168cd1911b0dee2343ae",
+                "shasum": ""
+            },
+            "require": {
+                "ext-json": "*",
+                "php": "^7.1 || ^8.0"
+            },
+            "require-dev": {
+                "php-coveralls/php-coveralls": "^2.2",
+                "phpunit/phpunit": "^7.5.15 || ^8.5 || ^9.0",
+                "vimeo/psalm": "4.9.2"
+            },
+            "type": "library",
+            "autoload": {
+                "psr-4": {
+                    "Brick\\Math\\": "src/"
+                }
+            },
+            "notification-url": "https://packagist.org/downloads/",
+            "license": [
+                "MIT"
+            ],
+            "description": "Arbitrary-precision arithmetic library",
+            "keywords": [
+                "Arbitrary-precision",
+                "BigInteger",
+                "BigRational",
+                "arithmetic",
+                "bigdecimal",
+                "bignum",
+                "brick",
+                "math"
+            ],
+            "support": {
+                "issues": "https://github.com/brick/math/issues",
+                "source": "https://github.com/brick/math/tree/0.9.3"
+            },
+            "funding": [
+                {
+                    "url": "https://github.com/BenMorel",
+                    "type": "github"
+                },
+                {
+                    "url": "https://tidelift.com/funding/github/packagist/brick/math",
+                    "type": "tidelift"
+                }
+            ],
+            "time": "2021-08-15T20:50:18+00:00"
+        },
         {
             "name": "carbonphp/carbon-doctrine-types",
             "version": "2.1.0",
@@ -1488,6 +1548,194 @@
             },
             "time": "2019-03-08T08:55:37+00:00"
         },
+        {
+            "name": "ramsey/collection",
+            "version": "1.3.0",
+            "source": {
+                "type": "git",
+                "url": "https://github.com/ramsey/collection.git",
+                "reference": "ad7475d1c9e70b190ecffc58f2d989416af339b4"
+            },
+            "dist": {
+                "type": "zip",
+                "url": "https://api.github.com/repos/ramsey/collection/zipball/ad7475d1c9e70b190ecffc58f2d989416af339b4",
+                "reference": "ad7475d1c9e70b190ecffc58f2d989416af339b4",
+                "shasum": ""
+            },
+            "require": {
+                "php": "^7.4 || ^8.0",
+                "symfony/polyfill-php81": "^1.23"
+            },
+            "require-dev": {
+                "captainhook/plugin-composer": "^5.3",
+                "ergebnis/composer-normalize": "^2.28.3",
+                "fakerphp/faker": "^1.21",
+                "hamcrest/hamcrest-php": "^2.0",
+                "jangregor/phpstan-prophecy": "^1.0",
+                "mockery/mockery": "^1.5",
+                "php-parallel-lint/php-console-highlighter": "^1.0",
+                "php-parallel-lint/php-parallel-lint": "^1.3",
+                "phpcsstandards/phpcsutils": "^1.0.0-rc1",
+                "phpspec/prophecy-phpunit": "^2.0",
+                "phpstan/extension-installer": "^1.2",
+                "phpstan/phpstan": "^1.9",
+                "phpstan/phpstan-mockery": "^1.1",
+                "phpstan/phpstan-phpunit": "^1.3",
+                "phpunit/phpunit": "^9.5",
+                "psalm/plugin-mockery": "^1.1",
+                "psalm/plugin-phpunit": "^0.18.4",
+                "ramsey/coding-standard": "^2.0.3",
+                "ramsey/conventional-commits": "^1.3",
+                "vimeo/psalm": "^5.4"
+            },
+            "type": "library",
+            "extra": {
+                "captainhook": {
+                    "force-install": true
+                },
+                "ramsey/conventional-commits": {
+                    "configFile": "conventional-commits.json"
+                }
+            },
+            "autoload": {
+                "psr-4": {
+                    "Ramsey\\Collection\\": "src/"
+                }
+            },
+            "notification-url": "https://packagist.org/downloads/",
+            "license": [
+                "MIT"
+            ],
+            "authors": [
+                {
+                    "name": "Ben Ramsey",
+                    "email": "ben@benramsey.com",
+                    "homepage": "https://benramsey.com"
+                }
+            ],
+            "description": "A PHP library for representing and manipulating collections.",
+            "keywords": [
+                "array",
+                "collection",
+                "hash",
+                "map",
+                "queue",
+                "set"
+            ],
+            "support": {
+                "issues": "https://github.com/ramsey/collection/issues",
+                "source": "https://github.com/ramsey/collection/tree/1.3.0"
+            },
+            "funding": [
+                {
+                    "url": "https://github.com/ramsey",
+                    "type": "github"
+                },
+                {
+                    "url": "https://tidelift.com/funding/github/packagist/ramsey/collection",
+                    "type": "tidelift"
+                }
+            ],
+            "time": "2022-12-27T19:12:24+00:00"
+        },
+        {
+            "name": "ramsey/uuid",
+            "version": "4.2.3",
+            "source": {
+                "type": "git",
+                "url": "https://github.com/ramsey/uuid.git",
+                "reference": "fc9bb7fb5388691fd7373cd44dcb4d63bbcf24df"
+            },
+            "dist": {
+                "type": "zip",
+                "url": "https://api.github.com/repos/ramsey/uuid/zipball/fc9bb7fb5388691fd7373cd44dcb4d63bbcf24df",
+                "reference": "fc9bb7fb5388691fd7373cd44dcb4d63bbcf24df",
+                "shasum": ""
+            },
+            "require": {
+                "brick/math": "^0.8 || ^0.9",
+                "ext-json": "*",
+                "php": "^7.2 || ^8.0",
+                "ramsey/collection": "^1.0",
+                "symfony/polyfill-ctype": "^1.8",
+                "symfony/polyfill-php80": "^1.14"
+            },
+            "replace": {
+                "rhumsaa/uuid": "self.version"
+            },
+            "require-dev": {
+                "captainhook/captainhook": "^5.10",
+                "captainhook/plugin-composer": "^5.3",
+                "dealerdirect/phpcodesniffer-composer-installer": "^0.7.0",
+                "doctrine/annotations": "^1.8",
+                "ergebnis/composer-normalize": "^2.15",
+                "mockery/mockery": "^1.3",
+                "moontoast/math": "^1.1",
+                "paragonie/random-lib": "^2",
+                "php-mock/php-mock": "^2.2",
+                "php-mock/php-mock-mockery": "^1.3",
+                "php-parallel-lint/php-parallel-lint": "^1.1",
+                "phpbench/phpbench": "^1.0",
+                "phpstan/extension-installer": "^1.0",
+                "phpstan/phpstan": "^0.12",
+                "phpstan/phpstan-mockery": "^0.12",
+                "phpstan/phpstan-phpunit": "^0.12",
+                "phpunit/phpunit": "^8.5 || ^9",
+                "slevomat/coding-standard": "^7.0",
+                "squizlabs/php_codesniffer": "^3.5",
+                "vimeo/psalm": "^4.9"
+            },
+            "suggest": {
+                "ext-bcmath": "Enables faster math with arbitrary-precision integers using BCMath.",
+                "ext-ctype": "Enables faster processing of character classification using ctype functions.",
+                "ext-gmp": "Enables faster math with arbitrary-precision integers using GMP.",
+                "ext-uuid": "Enables the use of PeclUuidTimeGenerator and PeclUuidRandomGenerator.",
+                "paragonie/random-lib": "Provides RandomLib for use with the RandomLibAdapter",
+                "ramsey/uuid-doctrine": "Allows the use of Ramsey\\Uuid\\Uuid as Doctrine field type."
+            },
+            "type": "library",
+            "extra": {
+                "captainhook": {
+                    "force-install": true
+                },
+                "branch-alias": {
+                    "dev-main": "4.x-dev"
+                }
+            },
+            "autoload": {
+                "files": [
+                    "src/functions.php"
+                ],
+                "psr-4": {
+                    "Ramsey\\Uuid\\": "src/"
+                }
+            },
+            "notification-url": "https://packagist.org/downloads/",
+            "license": [
+                "MIT"
+            ],
+            "description": "A PHP library for generating and working with universally unique identifiers (UUIDs).",
+            "keywords": [
+                "guid",
+                "identifier",
+                "uuid"
+            ],
+            "support": {
+                "issues": "https://github.com/ramsey/uuid/issues",
+                "source": "https://github.com/ramsey/uuid/tree/4.2.3"
+            },
+            "funding": [
+                {
+                    "url": "https://github.com/ramsey",
+                    "type": "github"
+                },
+                {
+                    "url": "https://tidelift.com/funding/github/packagist/ramsey/uuid",
+                    "type": "tidelift"
+                }
+            ],
+            "time": "2021-09-25T23:10:38+00:00"
+        },
         {
             "name": "symfony/cache",
             "version": "v5.4.46",
@@ -2063,6 +2311,86 @@
             ],
             "time": "2025-01-02T08:10:11+00:00"
         },
+        {
+            "name": "symfony/polyfill-php81",
+            "version": "v1.33.0",
+            "source": {
+                "type": "git",
+                "url": "https://github.com/symfony/polyfill-php81.git",
+                "reference": "4a4cfc2d253c21a5ad0e53071df248ed48c6ce5c"
+            },
+            "dist": {
+                "type": "zip",
+                "url": "https://api.github.com/repos/symfony/polyfill-php81/zipball/4a4cfc2d253c21a5ad0e53071df248ed48c6ce5c",
+                "reference": "4a4cfc2d253c21a5ad0e53071df248ed48c6ce5c",
+                "shasum": ""
+            },
+            "require": {
+                "php": ">=7.2"
+            },
+            "type": "library",
+            "extra": {
+                "thanks": {
+                    "url": "https://github.com/symfony/polyfill",
+                    "name": "symfony/polyfill"
+                }
+            },
+            "autoload": {
+                "files": [
+                    "bootstrap.php"
+                ],
+                "psr-4": {
+                    "Symfony\\Polyfill\\Php81\\": ""
+                },
+                "classmap": [
+                    "Resources/stubs"
+                ]
+            },
+            "notification-url": "https://packagist.org/downloads/",
+            "license": [
+                "MIT"
+            ],
+            "authors": [
+                {
+                    "name": "Nicolas Grekas",
+                    "email": "p@tchwork.com"
+                },
+                {
+                    "name": "Symfony Community",
+                    "homepage": "https://symfony.com/contributors"
+                }
+            ],
+            "description": "Symfony polyfill backporting some PHP 8.1+ features to lower PHP versions",
+            "homepage": "https://symfony.com",
+            "keywords": [
+                "compatibility",
+                "polyfill",
+                "portable",
+                "shim"
+            ],
+            "support": {
+                "source": "https://github.com/symfony/polyfill-php81/tree/v1.33.0"
+            },
+            "funding": [
+                {
+                    "url": "https://symfony.com/sponsor",
+                    "type": "custom"
+                },
+                {
+                    "url": "https://github.com/fabpot",
+                    "type": "github"
+                },
+                {
+                    "url": "https://github.com/nicolas-grekas",
+                    "type": "github"
+                },
+                {
+                    "url": "https://tidelift.com/funding/github/packagist/symfony/symfony",
+                    "type": "tidelift"
+                }
+            ],
+            "time": "2024-09-09T11:45:10+00:00"
+        },
         {
             "name": "symfony/service-contracts",
             "version": "v1.1.2",
diff --git a/module/oc_telegram_shop/upload/oc_telegram_shop/database/migrations/20260101000009_add_tracking_id_to_customers_table.php b/module/oc_telegram_shop/upload/oc_telegram_shop/database/migrations/20260101000009_add_tracking_id_to_customers_table.php
new file mode 100755
index 0000000..0da782f
--- /dev/null
+++ b/module/oc_telegram_shop/upload/oc_telegram_shop/database/migrations/20260101000009_add_tracking_id_to_customers_table.php
@@ -0,0 +1,16 @@
+<?php
+
+use Openguru\OpenCartFramework\Migrations\Migration;
+
+return new class extends Migration {
+    public function up(): void
+    {
+        $sql = <<<SQL
+            ALTER TABLE `telecart_customers`
+            ADD COLUMN `tracking_id` VARCHAR(64) NOT NULL AFTER `oc_customer_id`;
+SQL;
+
+        $this->database->statement($sql);
+    }
+};
+
diff --git a/module/oc_telegram_shop/upload/oc_telegram_shop/framework/Support/helpers.php b/module/oc_telegram_shop/upload/oc_telegram_shop/framework/Support/helpers.php
index 9071843..b9d8c03 100755
--- a/module/oc_telegram_shop/upload/oc_telegram_shop/framework/Support/helpers.php
+++ b/module/oc_telegram_shop/upload/oc_telegram_shop/framework/Support/helpers.php
@@ -3,6 +3,7 @@
 use Openguru\OpenCartFramework\Application;
 use Openguru\OpenCartFramework\Config\Settings;
 use Openguru\OpenCartFramework\Support\Utils;
+use Openguru\OpenCartFramework\TeleCartPulse\TeleCartPulseService;
 
 if (! function_exists('table')) {
     function db_table(string $name): string
diff --git a/module/oc_telegram_shop/upload/oc_telegram_shop/framework/TeleCartPulse/PulseEvents.php b/module/oc_telegram_shop/upload/oc_telegram_shop/framework/TeleCartPulse/PulseEvents.php
index c02f66c..fe0b779 100755
--- a/module/oc_telegram_shop/upload/oc_telegram_shop/framework/TeleCartPulse/PulseEvents.php
+++ b/module/oc_telegram_shop/upload/oc_telegram_shop/framework/TeleCartPulse/PulseEvents.php
@@ -5,4 +5,5 @@ namespace Openguru\OpenCartFramework\TeleCartPulse;
 final class PulseEvents
 {
     public const WEBAPP_OPEN = 'WEBAPP_OPEN';
+    public const ORDER_CREATED = 'ORDER_CREATED';
 }
diff --git a/module/oc_telegram_shop/upload/oc_telegram_shop/framework/TeleCartPulse/TeleCartPulseService.php b/module/oc_telegram_shop/upload/oc_telegram_shop/framework/TeleCartPulse/TeleCartPulseService.php
index 1101223..ae71a8a 100755
--- a/module/oc_telegram_shop/upload/oc_telegram_shop/framework/TeleCartPulse/TeleCartPulseService.php
+++ b/module/oc_telegram_shop/upload/oc_telegram_shop/framework/TeleCartPulse/TeleCartPulseService.php
@@ -33,7 +33,7 @@ class TeleCartPulseService
             return;
         }
 
-        $initData = Arr::get($data, 'webapp.initData');
+        $initData = Arr::get($data, 'payload.webapp.initData');
         if (! $initData) {
             return;
         }
@@ -46,12 +46,16 @@ class TeleCartPulseService
 
         try {
             $decoded = $this->initDataDecoder->parseInitDataStringToArray($initData);
-            $startParam = Arr::get($decoded, 'start_param');
+            $startParam = Arr::get($decoded, 'start_param', '');
             $deserialized = StartParamSerializer::deserialize($startParam);
 
             if ($event === PulseEvents::WEBAPP_OPEN) {
                 $this->handleWebAppInit($data, $deserialized);
             }
+
+            if ($event === PulseEvents::ORDER_CREATED) {
+                $this->handleOrderCreated($data, $deserialized);
+            }
         } catch (ClientException $exception) {
             $contents = (string)$exception->getResponse()->getBody();
             $decoded = json_decode($contents, true);
@@ -108,4 +112,30 @@ class TeleCartPulseService
 
         $client->post('events', compact('json'));
     }
+
+    private function handleOrderCreated(array $data, array $deserialized): void
+    {
+        if (isset($deserialized['campaign_id'], $deserialized['tracking_id'])) {
+            $payload = [
+                'event' => PulseEvents::ORDER_CREATED,
+                'campaign_id' => $deserialized['campaign_id'],
+                'tracking_id' => $deserialized['tracking_id'],
+                'meta' => [
+                    'domain' => Utils::getCurrentDomain(),
+                    'version' => Arr::get($data, 'webapp.version'),
+                    'platform' => Arr::get($data, 'webapp.platform'),
+                    'order_id' => Arr::get($data, 'eventData.order_id'),
+                    'currency' => Arr::get($data, 'eventData.currency'),
+                ],
+                'timestamp' => Carbon::now('UTC')->toJSON(),
+            ];
+
+            $dataToSend = [
+                'payload' => $payload,
+                'signature' => $this->payloadSigner->sign($payload),
+            ];
+
+            $this->pushEvent($dataToSend);
+        }
+    }
 }
diff --git a/module/oc_telegram_shop/upload/oc_telegram_shop/framework/TeleCartPulse/TrackingIdGenerator.php b/module/oc_telegram_shop/upload/oc_telegram_shop/framework/TeleCartPulse/TrackingIdGenerator.php
new file mode 100644
index 0000000..866085f
--- /dev/null
+++ b/module/oc_telegram_shop/upload/oc_telegram_shop/framework/TeleCartPulse/TrackingIdGenerator.php
@@ -0,0 +1,13 @@
+<?php
+
+namespace Openguru\OpenCartFramework\TeleCartPulse;
+
+use Ramsey\Uuid\Uuid;
+
+class TrackingIdGenerator
+{
+    public static function generate(): string
+    {
+        return Uuid::uuid4()->toString();
+    }
+}
diff --git a/module/oc_telegram_shop/upload/oc_telegram_shop/src/Handlers/ETLHandler.php b/module/oc_telegram_shop/upload/oc_telegram_shop/src/Handlers/ETLHandler.php
index 72b4a0f..0319aef 100755
--- a/module/oc_telegram_shop/upload/oc_telegram_shop/src/Handlers/ETLHandler.php
+++ b/module/oc_telegram_shop/upload/oc_telegram_shop/src/Handlers/ETLHandler.php
@@ -96,7 +96,7 @@ class ETLHandler
 
         $query
             ->select([
-                new RawExpression('md5(telegram_user_id) AS tracking_id'),
+                'tracking_id',
                 'telegram_user_id' => 'tg_user_id',
                 'telecart_customers.oc_customer_id',
                 'is_premium',
diff --git a/module/oc_telegram_shop/upload/oc_telegram_shop/src/Handlers/TelegramCustomerHandler.php b/module/oc_telegram_shop/upload/oc_telegram_shop/src/Handlers/TelegramCustomerHandler.php
index b05e499..973e1b9 100755
--- a/module/oc_telegram_shop/upload/oc_telegram_shop/src/Handlers/TelegramCustomerHandler.php
+++ b/module/oc_telegram_shop/upload/oc_telegram_shop/src/Handlers/TelegramCustomerHandler.php
@@ -9,6 +9,7 @@ use Openguru\OpenCartFramework\Http\JsonResponse;
 use Openguru\OpenCartFramework\Http\Request;
 use Openguru\OpenCartFramework\Http\Response;
 use Openguru\OpenCartFramework\Support\Arr;
+use Openguru\OpenCartFramework\TeleCartPulse\TrackingIdGenerator;
 use Openguru\OpenCartFramework\Telegram\Enums\TelegramHeader;
 use Openguru\OpenCartFramework\Telegram\Exceptions\DecodeTelegramInitDataException;
 use Openguru\OpenCartFramework\Telegram\TelegramInitDataDecoder;
@@ -41,11 +42,15 @@ class TelegramCustomerHandler
     public function saveOrUpdate(Request $request): JsonResponse
     {
         try {
-            $this->telegramCustomerService->saveOrUpdate(
+            $customer = $this->telegramCustomerService->saveOrUpdate(
                 $this->extractTelegramUserData($request)
             );
 
-            return new JsonResponse([], Response::HTTP_NO_CONTENT);
+            return new JsonResponse([
+                'data' => [
+                    'tracking_id' => Arr::get($customer, 'tracking_id'),
+                ],
+            ], Response::HTTP_OK);
         } catch (Throwable $e) {
             $this->logger->error('Could not save telegram customer data', ['exception' => $e]);
 
diff --git a/module/oc_telegram_shop/upload/oc_telegram_shop/src/Models/TelegramCustomer.php b/module/oc_telegram_shop/upload/oc_telegram_shop/src/Models/TelegramCustomer.php
index a993513..2aaa9b9 100755
--- a/module/oc_telegram_shop/upload/oc_telegram_shop/src/Models/TelegramCustomer.php
+++ b/module/oc_telegram_shop/upload/oc_telegram_shop/src/Models/TelegramCustomer.php
@@ -7,6 +7,7 @@ namespace App\Models;
 use Carbon\Carbon;
 use Openguru\OpenCartFramework\QueryBuilder\Builder;
 use Openguru\OpenCartFramework\QueryBuilder\Connections\ConnectionInterface;
+use Openguru\OpenCartFramework\TeleCartPulse\TrackingIdGenerator;
 use RuntimeException;
 
 class TelegramCustomer
@@ -81,6 +82,7 @@ class TelegramCustomer
     {
         $data['created_at'] = Carbon::now()->toDateTimeString();
         $data['updated_at'] = Carbon::now()->toDateTimeString();
+        $data['tracking_id'] = TrackingIdGenerator::generate();
 
         $success = $this->database->insert(self::TABLE_NAME, $data);
 
diff --git a/module/oc_telegram_shop/upload/oc_telegram_shop/src/Services/TelegramCustomerService.php b/module/oc_telegram_shop/upload/oc_telegram_shop/src/Services/TelegramCustomerService.php
index a850cf9..3123788 100755
--- a/module/oc_telegram_shop/upload/oc_telegram_shop/src/Services/TelegramCustomerService.php
+++ b/module/oc_telegram_shop/upload/oc_telegram_shop/src/Services/TelegramCustomerService.php
@@ -23,10 +23,10 @@ class TelegramCustomerService
      * Сохранить или обновить Telegram-пользователя
      *
      * @param array $telegramUserData Данные пользователя из Telegram.WebApp.initDataUnsafe
-     * @return void
+     * @return array
      * @throws RuntimeException Если данные невалидны или не удалось сохранить
      */
-    public function saveOrUpdate(array $telegramUserData): void
+    public function saveOrUpdate(array $telegramUserData): array
     {
         $telegramUserId = $this->extractTelegramUserId($telegramUserData);
         $telegramCustomerData = $this->prepareCustomerData($telegramUserData, $telegramUserId);
@@ -38,6 +38,8 @@ class TelegramCustomerService
         } else {
             $this->telegramCustomer->create($telegramCustomerData);
         }
+
+        return $this->telegramCustomer->findByTelegramUserId($telegramUserId);
     }
 
     /**
@@ -49,7 +51,7 @@ class TelegramCustomerService
      */
     private function extractTelegramUserId(array $telegramUserData): int
     {
-        $telegramUserId = (int) Arr::get($telegramUserData, 'id');
+        $telegramUserId = (int)Arr::get($telegramUserData, 'id');
 
         if ($telegramUserId <= 0) {
             throw new RuntimeException('Telegram user ID is required and must be positive');
@@ -102,7 +104,7 @@ class TelegramCustomerService
             ]);
         }
 
-        return (int) $customer['id'];
+        return (int)$customer['id'];
     }
 
     public function increaseOrdersCount(int $telecartCustomerId): void